News
10 February 2012PR – OBJECTIVE OR SUBJECTIVE?
I got quite a shock recently researching PR blogs. There were quite a few, which is understandable, but what I didn’t expect was just how poor they were. If you’re going to blog there is surely an obligation to at least be interesting and entertainin...
Read the full article 01 February 2012DOING THE RIGHT THING DELIVERS BIG DIVIDENDS AS DATA360 SAVES £25 MILLION IN 10 YEARS
DATA360, the leading online data management tool, has saved its users an estimated £25 million in the last ten years. Over that period, 47.4 million inaccurate and inappropriate recipients have been removed from mailing files using DATA360’s cleaning...
Read the full article 13 January 2012HAS TESCO FALLEN OUT OF LOVE WITH DATA?
When a supermarket announces like for like sales growth down 2.3 per cent, we know something isn’t quite right. The economy is in a mess, consumers are spending less and what they do spend is more carefully calculated. But these are figures from Tesc...
Read the full article 10 January 2012PURPLE RANKED IN TOP 10 MARKETING AGENCIES OUTSIDE LONDON
Basingstoke-based The Purple Agency, part of Adare, is officially in the Top 10 of marketing agencies outside London, and number one in the South East. The three year old integrated marketing agency works with major brands including IBM, White St...
Read the full article 29 November 2011ALL SHALL HAVE PRIZES
According to an article in The Guardian earlier this year, the financial services sector has more than 40 awards schemes. You could, according to the writer of this item, enter hundreds of categories every year. That’s an awful lot of beef wellington...
Read the full article 08 November 2011PURPLE INTO FASTSTATS FINAL WITH EUROMONEY
The Purple Agency (part of Adare) has been selected as a finalist in the 2011 Best Use of FastStats Awards run by data analytics software company Apteco. The award, the winner of which will be announced on the 18 November at The Royal Institution in ...
Read the full article 04 October 2011HONEYWELL TURNS UP THE HEAT WITH ‘BE AN INSTANT HERO’ CAMPAIGN
The Purple Agency (part of Adare) has launched a major trade promotion for Honeywell Heating Controls, the UK’s leading supplier of domestic heating and combustion controls. With Government figures showing that more than 8.5 million households in the...
Read the full article 03 October 2011TOWNENDS ROLLS OUT PURPLE REFRESH
The Townends estate agency chain, owned by independent property specialists, Badger Holdings, is rolling out a new look to its retail estate designed by The Purple Agency (part of Adare). The first of the estate agent’s offices to have the new look a...
Read the full article 08 September 2011PURPLE’S REACTIVATION PROGRAMME UNVEILS ‘LOST’ DONORS FOR WWF
A special donor reactivation programme devised by The Purple Agency has achieved an ROI of over 88 per cent for WWF-UK. The programme, which aims to reactivate supporters previously thought to have been ‘lost’ from the charity’s donor base, has recen...
Read the full article 05 September 2011PURPLE LANDS BAA OWNED SOUTHAMPTON AIRPORT
The Purple Agency has been chosen by Southampton Airport to run a major integrated marketing campaign for the Hampshire airport. The campaign was designed to increase awareness of the benefits of using the airport amongst potential business and leisu...
Read the full article 01 September 2011DATA360 ADDS EMAIL VALIDATION AND EXCLUSION
DATA360, the leading online data management tool, has added two new services to its portfolio designed specifically for digital marketers. In addition to services such as data cleaning and profiling, DATA360 now allows users to categorise records usi...
Read the full article 18 August 2011LPPR HELPS MITCHELL STEPHENSON LAND FINALIST POSITION - AGAIN
The full-service field marketing agency, Mitchell Stephenson, has won itself a finalist position in the Merchandising and Compliance category of the 2011 Field Marketing and Brand Experience Awards (FMBX). The entry, drafted by Lawrence Pritchard, hi...
Read the full article 04 August 2011DON'T LOSE THEM, RE-USE THEM
Andrew Woodger provides guidance on lapsed donor reactivation, including working examples from a similar programme at WWF-UK Nobody wants to mail or call donors who aren’t there anymore. That’s why considerable amounts of money and effort go into...
Read the full article 27 June 2011TEN WAYS TO AVOID A SLAP IN YOUR FACEBOOK
Companies looking to exploit new social media networks need to think more closely about how they develop their Facebook presence according to a new report by integrated marketing specialists, The Purple Agency (part of Adare). According to Purple too...
Read the full article 10 June 2011PURPLE GOES GLOBAL WITH OVALTINE PROMOTION
The Purple Agency, part of Adare, has launched a major new global promotional push for Ovaltine. The campaign, which promotes a new formula of the popular drink, features everything from door drops to banners plus a range of point of sale and samplin...
Read the full article 24 May 2011THE STARS COME OUT IN RICHMOND FOR 10TH BIRTHDAY BASH
It’s performance time again for LPPR partner Nigel Lawrence. On Wednesday 8 June at Pembroke Lodge, Richmond Park, Surrey, Nigel will be joining a number of other performers to present an evening of music and poetry around the theme of Night. Now...
Read the full article 20 April 2011THE ROSE BOWL’S NEW WEBSITE GOES LIVE WITH PURPLE
With a fresh new look and many new features, The Rose Bowl is delighted to announce a re-vamped website which went live in its entirety today. Though it has cricket at its centre, the site also makes it easier to access information and the latest new...
Read the full article 18 April 2011DATA360 ADDS NEW ONLINE PROFILING TOOL WITH INTRODUCTORY TRIAL OFFER
DATA360, the online data management tool from The Purple Agency, now provides targeting and customer insight tools via its new data profiling module. The portal, which already lets customers clean their data online, will now provides a detailed profi...
Read the full article 31 March 2011DO BRANDS RISK ALL FOR FACEBOOK FAME?
Facebook should be a very powerful tool to help brands reach out to consumers. Instead it’s all too often dysfunctional and seems to serve no one – least of all brands and consumers. One classic example is a recent post on Nike’s own Facebook site. ...
Read the full article 12 January 2011AGA AND WWF USE PURPLE’S NEW DATA360 TO MANAGE DATA
Both AGA and WWF-UK are using The Purple Agency’s new version of its successful online data management tool, DATA360. The new portal will enable users to clean, profile, and purchase prospect data online, whether they have databases in the hundreds o...
Read the full article 10 January 2011PURPLE’S NEW DATA360 CREATES A MORE ROUNDED VIEW OF CUSTOMER DATA
The Purple Agency has launched a new version of its successful online data management tool, DATA360. The new portal will enable customers to clean, profile, and purchase prospect data online, whether they have databases in the hundreds or the hundred...
Read the full article 15 October 2010PURPLE FLYS INTO DATA STRATEGY FINALS WITH FLIGHT CENTRE
The Purple Agency’s work for leading travel company, the Flight Centre UK, has been short-listed for this year’s Data Strategy Awards. The nomination is for Consultant Portfolio, a service which enables the Flight Centre’s own consultants to provide ...
Read the full article 16 September 2010PR GOES WILD FOR DORSET
LPPR's Senior Partner, Nigel Lawrence, will be making another appearance in Dorset to raise funds for the Dorset Wildlife Trust. The event – an evening of music, singing and readings – takes place on the 8th October 2010 at Athelhampton House, an his...
Read the full article 13 July 2010MARY’S GARDEN GROWS THANKS TO A TOP PRIZE FROM GROWN FOR YOU
It’s not every day you get the chance to win a complete garden makeover, but that was the unusual prize on offer earlier this year when leading online fruit and vegetable retailer, Grown For You, teamed up with its local newspaper group. The win...
Read the full article 24 June 2010GROWN FOR YOU SUPPORTS ST MUNGO’S ACTION WEEK WITH A STRAWBERRY SURPRISE
Supporters of St Mungo’s, the charity which supports and campaigns on behalf of the homeless in London and the south, received a fruity gift courtesy of Grown For You at this year’s St Mungo’s garden party (22 June). Guests at the party, held during ...
Read the full article 18 June 2010HOW TO WET WHEN IT’S DRY: TOP WATERING TIPS FOR YOUR VEG PLOT IN WARMER WEATHER
As the weather warms up and the ground dries out, the hoses and watering cans come into their own. But in a hot spell how do you ensure you wring every last drop of goodness out of the water you give to the plants on your vegetable plot? Grown For Yo...
Read the full article 25 May 2010A PLANT FOR LATE SEASONS
Many gardeners are now tending plants they planted earlier in the spring, but it’s not too late to pop in some varieties which will provide fresh fruit and veg in the late summer and early autumn. Leading online fruit and vegetable plant retailer, Gr...
Read the full article 21 May 2010GROWN FOR YOU CELEBRATES SUMMER WITH TWO FOR ONE OFFERS
Grown For You has launched its latest email promotion with a range of two for one offers – all while stocks last. The summer sale includes the following promotions: Polka Raspberry – An autumn season variety, ready for cropping in August, with a ...
Read the full article 14 May 2010BLOWN YOUR LAST RASPBERRY? THINK AGAIN! GROWN FOR YOU LAUNCH RASPBERRY PLUG PLANTS
Leading online fruit and vegetable plant retailer, Grown For You, has announced the launch of raspberry plug plants. A range of varieties are being made available for the first time, including a special Raspberry Plug Plant Collection. Says Nick ...
Read the full article 04 May 2010NEW GARDEN DESIGN COMES TO FRUITION AT MALVERN SPRING SHOW WITH HELP FROM GROWN FOR YOU
This year’s Malvern Spring Show (6-9 May) will be a special one for leading online fruit and vegetable retailer Grown For You. One of the garden designs entered for this year’s Christ Beardshaw Mentoring Scholarship, Juggling the Balance, designed by...
Read the full article 26 April 2010RECESSION AND UNEMPLOYMENT GLOOM - BUT THE YOUNG ARE STILL UPBEAT ABOUT THE FUTURE
Despite rising unemployment and weak economic growth, a new survey reveals that young people are still upbeat about their future prospects. State of the Nation, an in depth video survey, shows that it’s the 20-29 age group which feels most positive a...
Read the full article 08 April 2010CONSUMERS PLAN LEISURE SPEND BOOM AS RECESSION ENDS
Over 57 per cent of UK consumers plan to increase their expenditure on leisure activity over the coming months. Holidays, going out and cinema and entertainment are the key areas most likely to benefit, says a new survey, State of the Nation. The vid...
Read the full article 07 April 2010BIG BOLD COLOURS RULE OK IN THE VEG PLOT
Following news from the Horticultural Trades Association that gardeners are this year going for big, bold colours in the garden, online retailer Grown For You is putting forward five brilliantly coloured vegetables and five fruits which would brighte...
Read the full article 06 April 2010ECONOMY, HEALTH AND EDUCATION KEY CONCERNS AS ELECTION IS CALLED
The economy, health and education are rated as the top three concerns of electors according to a new survey, State of the Nation. The survey, which provides over 25 hours in depth qualitative video interviews with over 150 consumers across ten key to...
Read the full article 08 March 2010GROWN FOR YOU JOINS HEALTHY LONDON LIVING SITE
Online retailer of fruit and vegetable plants, Grown For You, has teamed up with the newly launched lifestyle website, Healthy London Living, to provide regular monthly tips and advice on growing your own fruit and veg. Says Nick Coumbe, general ...
Read the full article 02 March 2010£1 CARROTS? TO SAVE YOUR PENNIES GO FOR PERENNIALS
Following recent media coverage about plug plant carrots at over £1 a single carrot, online fruit and vegetable retailer Grown For You has suggested that would-be gardeners looking to count their pennies should invest in perennial plants. Says Ni...
Read the full article 25 February 2010IT’S GAME, SET AND MATCH FOR OUR STRAWBERRY LOVER’S COLLECTION
Grown For You is looking ahead to this summer’s tennis at Wimbledon with the launch of a very special Strawberry Lover’s Collection. This offers 30 plants – covering all stages of the season, from early to late - at a special price of just £9.99. ...
Read the full article 16 February 2010Spears looking at you, Kid
Grown For You is offering a very special Asparagus Collection this spring, with 12 crowns at just £5.99. The Collection includes two varieties with six green crowns and six purple. Says Nick Coumbe, general manager, “When it comes to seasonality...
Read the full article 08 February 2010LPPR PARTNER BACK ON STAGE AGAIN
As well as being a performing poet, Lawrence Pritchard partner, Nigel Lawrence, is also an actor with some considerable experience, and will be back on stage, after a long break, at the end of this month. He’s appearing at The Questors Theatre, Ealin...
Read the full article 27 January 2010SIZE ISN’T EVERYTHING! GROWN FOR YOU REVEAL THEIR TOP FIVE FRUIT PLANTS FOR A SMALLER GARDEN
Grown For You, leading online fruit and vegetable supplier, is looking to encourage gardeners to grow more of their own fruit – even if they have a smaller garden. Says Nick Coumbe, general manager, Grown For You: “A recent survey by the Horticul...
Read the full article 20 January 2010GROWN FOR YOU BLOWS A GREAT BIG 20% OFF ALL RASPBERRY PLANTS
Leading online fruit tree and vegetable supplier, Grown For You, has announced a major New Year offer on all its raspberry plants with 20 per cent off all the varieties it stocks until 1 March, 2010. The special offer includes primocane and floricane...
Read the full article 07 December 2009CUT THE CONIFERS! GROWN FOR YOU CALLS FOR NATIVE HEDGES TO ‘GREEN’ BRITAIN’S GARDENS
Leading online fruit tree and vegetable supplier, Grown For You, has lent its weight to The Tree Council’s call to protect native hedgerows by launching a campaign to promote native species over conifers. According to the Tree Council more than 125 r...
Read the full article 30 November 2009GROWN FOR YOU LAUNCHES RECYCLED VEG BOX PLANTERS FOR 2010
Leading online fruit tree and vegetable supplier, Grown For You, has announced the launch of a mini veg box and fruit planter for 2010. The planters, which re-use old packing crates, are being marketed for smaller gardens, and in particular as ideal ...
Read the full article 22 June 2009Chichester Festival Youth Theatre Brings National Transplant Week To Life
On Saturday 4 July The Chichester Festival Youth Theatre will be celebrating the launch of National Transplant week (5 – 12 July) with a visual demonstration of the transformation that transplants can bring to patients’ lives. Over 200 members of ...
Read the full article 18 June 2009A walk In The Royal Park For LPPR
On Tuesday 9 June Lawrence Pritchard’s resident performance poet, Nigel Lawrence, joined a line up of singers and musicians to raise funds for the Holly Lodge Centre. Right in the heart of London’s Richmond Park, the Holly Lodge provides a whole rang...
Read the full article 18 June 2009Leadership Not Cuts Will Help NHS Tackle Budget Crisis
The tightening of NHS budgets does not mean cuts must follow, according to an analysis by one of the UK’s top talent and leadership experts. Chris Roebuck, who advises a number of leading healthcare providers, says that strong and effective leadershi...
Read the full article 12 June 2009LPPR Opens Up China For SMEs
Lawrence Pritchard Public Relations has launched a service to provide translation and press release distribution for small and medium sized businesses looking to open up new markets in China. The service will not only translate releases and other mar...
Read the full article 03 June 2009Untitled Appoints New Client Services Director
Leading London based digital creative agency (untitled) – www.untitledlondon.com - has appointed Adrian Wilcox (pictured) as Client Services Director, where he will be working across all the...
Read the full article 15 May 2009R-Cubed Shines A Light On Customer Data
Leading data consultancy r-cubed is challenging selected top marketing departments to find ‘five key elements’ hidden in their customer data that will boost profit during 2009. Targeting specific multi-channel brands, r-cubed are offering to ‘shine a...
Read the full article 30 April 2009P&O Ferries Picks R-Cubed To Drive Its Multi-Channel Marketing
P&O Ferries has chosen r-cubed to deliver a single customer view and drive its multi-channel marketing. One of the UK’s leading data analytics firms, r-cubed has brought together P&O Ferries’ customer data, together with on and off line transaction...
Read the full articleJournalists want clear, accurate and relevant copy from a PR agency and that's what we consistently get from Lawrence Pritchard. Sally Hooton, Direct Marketing International
B2B marketing awards 07, Short-listed for Best B2B PR campaign in the B2B marketing Awards 2007
